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World
Trade Press
Company Profile / Mission Statement / Vision Statement Scope of Business / Edward G. Hinkelman World Trade Press is a publishing, educational, and information products company specializing in topics of international trade, logistics, cultural data, maps and electronic databases. The company publishes more than 65 reference books in print form, 8 comprehensive databases, as well as downloadable reports, e-content products, map premiums, atlases, giant maps, and downloadable country, regional, and world maps in editable Adobe Illustrator vector format files. The company’s underlying philosophy holds that individual contacts among people worldwide have a positive, humanizing effect, while strengthening mutual understanding and mutual interest. The company seeks to promote such contacts by lowering the informational entry barriers that prevent individuals and organizations from operating and succeeding in the international arena. The company’s outlook comes from its founder, Edward G. Hinkelman, an international economist (Tufts University, the Sorbonne, University of Paris) and the author/editor of sixteen reference books on international trade and logistics. Mr. Hinkelman has spent 30 years in the export-import business, dealing in a multitude of commodities and traveling to 67 countries in the process. Mr. Hinkelman designs and manages the publication of World Trade Press’s educational reference electronic products In the past five years the products of World Trade Press have expanded to meet the needs of the educational and library markets by producing comprehensive electronic databases for reference and research. International Trade products are designed around the needs of those actually working in the international arena. More practical than theoretical, individual publications contain comprehensive information designed to provide both the contextual background and up-to-date detail necessary to operate from a position of knowledge and understanding. Of particular note is the company’s “Country Database.” This is a massive database of constantly updated proprietary editorial and graphics for 175 countries of the world. It provides deep content coverage in major topic areas of society and culture, travel, communications, business, trade, marketing, and security. Currently, the database has7,000,000+ words of editorial, 1,750+ country maps and 12,000+ photographs This product and others create a product line that distinguishes World Trade Press in the field of electronic data publication. The World Trade Press target audience for educational electronic databases comprises individuals, public and academic libraries, middle and high school libraries and state and federal libraries. The international trade publications and products target businesses, organizations, NGOs and governmental agencies with involvement in international trade, logistics, development or relief. Customers include small-, medium-, and large-scale businesses; agencies of domestic and foreign governments; domestic and foreign chambers of commerce; international relief organizations; universities; and public, private, and academic libraries. World Trade Press products are developed through a collaborative effort, recognizing that no one individual or organization can know everything. Products are planned, researched, and developed by drawing on the talents of a diverse domestic and international staff of researchers, editors, writers, graphic artists, and outside experts. The company also draws on outside resources and has solicited specialized contributions from such firms as Ernst & Young, Baker & McKenzie, CIGNA Worldwide, Arthur Andersen, the ICC, Hapag-Lloyd, Martindale-Hubbell, Reed Reference Publishing, the International Monetary Fund, Foreign Trade magazine, Insurance Company of North America, Swiss Bank Corporation, regional professional, trade and business periodicals, and various domestic and international governmental agencies. Our mission is to promote understanding for the earth and her people by providing educational products that lower informational barriers. We seek to foster international trade as a tool for enhancing the quality of life for the global community by becoming a premier worldwide provider of practical trade, communication, logistics and country data to individuals, businesses, organizations, and governments. Our vision is to become the most respected worldwide provider of information, education and resources in the fields of international trade, business, logistics, country, cultural, map and geography and United States data. World Trade Press, either directly, or through its distributors and international purchasers of translation rights, sells to clients in more than 100 countries worldwide. World Trade Press employs 23 full-time staff internally, 20+ full-time staff in India and Israel. , 4 part-time staff in Russia, and 3-4 domestic staff on a part-time basis. Included in our internal and extended staff are professional researchers, editors, writers, database designers, web masters, graphic designers, cartographers, and translators. Small map products such as our 36" x 24" wall maps, desk pads and mouse pads are produced at printing facilities in Los Angeles, Baltimore and Wisconsin. Softcover and hardcover books are printed in Michigan, Missouri, Hong Kong, and China. World Trade Press occupies approximately 6,500 square feet of office, production and storage facilities in Petaluma, California, about 30 miles north of San Francisco. Edward G. Hinkelman is the founder, publisher and CEO of World Trade Press. Mr. Hinkelman was born in New York City in 1947, attended Hebron Academy in Maine, and studied economics at Tufts University in Massachusetts and economic geography at The Sorbonne, University of Paris. Since then, he has been a visiting lecturer at the University of Michigan, Tufts University, the University of California, Berkeley, and San Francisco State University. He has been a program leader at many TEC (The Executive Committee) conferences, as well as at the Esalen Institute in Big Sur, California. He has also spoken at numerous trade conventions such as NASBITE (North American Small Business Trade Educators), Publishers Marketing Association, and US District Export Councils. Mr. Hinkelman is a member of the Northern California District Export Council and other trade associations involved with education and promotion of trade, publishing and cartography. Over the years, Mr. Hinkelman founded, developed, and sold two manufacturing companies, an import-export trading company, and a commercial printing business. For six years he was vice president of development for an international training and corporate consulting firm. His expertise in international trade comes from over 30 years as an importer and exporter of commercial and consumer products. He has traveled to more than 67 countries in the process. Mr Hinkelman is the author of the industry standard Dictionary of International Trade, now in its 8th edition, and the largest-selling reference book in the world for trade and logistics. He is the author of Importers Manual USA, A Short Course in International Trade Documentation, and A Short Course in International Payments. He was also the editor of the World Trade Press Country Business Guide Series. Since founding World Trade Press he has been directly responsible for the development of more than 70 books, atlases, CD-ROMs, and electronic databases. Mr. Hinkelman is an avid skier, hiker, and open water and masters competitive swimmer. He has a history of enjoying the Alcatraz-San Francisco race for many years, as well as lake, bay and pier swims. He also has competed in USMS (United States Masters Swimming) pool events. He lives in Petaluma with his wife Gayle Madison, who is a pastoral counselor and also a skier, hiker and pool and open water swimmer. |